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Independent, premium Workforce Management consultancy for contactcenters seeking clarity, efficiency, and impact across all levels — operational, tactical, and strategic.
Acting worldwide as an impartial intermediary between businesses and WFM solution providers, The Worthy WFM Wizard delivers objective, data-driven advice that connects process, culture, knowledge, and infrastructure.
The result: smarter decisions, measurable ROI, and sustainable performance.
What is your specific WFM question or challenge?
About
The Worthy WFM Wizard was founded in 2025 by Bas Hoogink who is an independent Workforce Management architect and advisor with over 25 years of experience helping organizations transform complexity into clarity.
With a background in business administration, mathematics, system thinking, and strategic design, I work with contact centers around the world — supporting them in building smarter, more efficient, and more balanced workforce ecosystems.
I combine analytical precision with creative insight — where mathematics meets magic — to reveal patterns, expose inefficiencies, and unlock measurable ROI.
Whether designing capacity models, optimizing schedules, or guiding leaders through organizational change, my goal is simple: to make complex systems understandable and meaningful.
I also find balance in other pursuits: hosting nature-based hiking retreats in Sweden and Norway, managing mountain cabins, and exploring the intersection of systems, human behavior, and freedom of thought.
Curious? Let’s connect — the most interesting conversations often begin where the noise ends.
Services
1,499 euros
More informationPlanning the future workforce in alignment with the predicted workload
2,499 euros
1,999 euros
3,999 euros
€ 149,- per hour
€ 149,- per hour
€ 149,- per hour
More informationA professional way to select the right WFM tooling for your organization
€ 149,- per hour
Gwendel Kusters
“Bas is a top-level WFM specialist! With Bas, you get an expert who can implement changes at operational level and provide strategic advice. He has carried out a wide range of assignments at Rijkswaterstaat. His advice in the field of WFM has led to major efficiency gains and process optimisation. He keeps his promises and takes a pragmatic yet strategic approach. I have always enjoyed working with him. I therefore highly recommend him!"
Ger Koole
"Bas is one of the best call center WFM specialist who I know. He has a broad knowledge, lots of experience, and a very good understanding of what is needed to improve WFM. It is always a pleasure to interact with him!"
Arjan Delbrugge
Together with Bas, I had the opportunity to select and implement a new WFM package for the Menzis service center.
During this process, I got to know Bas as a driven and honest person. Bas has in-depth professional knowledge of and a clear vision on workforce management in the broadest sense of the word. Thanks to his personality and professional knowledge, he knows how to generate the right energy in a group. Thank you for the wonderful collaboration!”